shiftalliance was part of the Tenth Annual in2:InThinking Network forum in Los Angeles earlier this month. Formed in 2001 by students of W. Edwards Deming’s system of profound knowledge, In2:InThinking Network aims to make thinking more conscious in order to create better perception of the “relationships and interdependencies in human endeavors” and “to make those endeavors more valuable, more satisfying, and more joyful”.
The theme of this year’s forum was Exploring Opportunities: Imagine… Define… Lead…In2IN2011ForumBrochureA. shiftalliance team members Jay Barnes, Wes Furstew, and Elizabeth Topp led a session titled: Meaningful Business Design: In Service of the System.
Here is a video clip of shiftalliance’s impressions from the conference.
Here’s a description of our pre-conference session.
The PREMISE: Every company, organization and even organizational division has a business model, whether explicit or not. Business model frameworks provide a lens that allows us to see businesses and organizations as interdependent systems.
Our session introduced the shiftalliance business model framework, m2∞, a software that supports Meaningful Business Design. Using the m2∞ framework, we helped particpants to:
• clarify their organization’s business model, beginning with a defined purpose;
• see their own role within that system or subsystem, and;
• consider how they might be more consciously in service of the purposeful system or make their contribution to the system more meaningful.
Participants at the session considered business models for start-up business opportunities, divisions & departments of large corporations, and civic organizations. Here’s what one participant had to say as a result of applying our m2∞ methodology to her workplace:
It’s a simple and ingenious tool that provides insights into what we do, why we do it, as well as how my coworkers and I fit together, and allowed me to see where I could focus my time to better support my team. The process was invaluable in helping me step back and gain incredible insights. I’ve referred back to the model several times since my return from the conference.
C.M. Austin Energy